Who we are

A well-versed team with an international profile.

Luis Piquer Trujillo

CLA-CLA Films CEO and Executive Producer

More than 20 years in communication and production of both advertising and cinematographic content. He has a degree in Business Administration and a European Master’s Degree of Communication. In addition, he has studied film direction at the NEW YORK FILM ACADEMY as well as scriptwriting at MADRID SCHOOL OF WRITERS. Luis Piquer was nominated as a COMMUNICATION SPECIALIST in 2012 by the Association of Publicists of the Valencian Community. He has participated in multiple productions in different roles and formats from direction to production or script. In 2021 he left aside his profession in advertising (where he was the CEO of the Serviceplan Spain and PUBLIPS agencies for 20 years) to pursue his true passion, cinema and content generation to launch or support others to create and produce stories that matter.
He has participated in hundreds of advertising spots and Branded Content with the agencies that he has directed, whilst combining his work with audiovisual production in cinema in multiple formats. His multidisciplinary education and experience allows him not only to work in creation or production, but also, thanks to his 20-years career in marketing and advertising, to provide a commercial and promotional vision so that projects can be viable.

Among some of his works, it’s worth highlighting the executive production of the independent feature film PAELLA TODAY, much praised for its launch and pre-production campaign; the marketing direction of EL DESENTIERRO and, above all, hundreds of branded content productions he has worked on while leading communication companies. He has worked with top professionals including directors, technicians, actresses and actors. Advertising films such as EL PELOTARI Y LA FALLERA by Julio Medem for Amstel, tourism promotion campaigns for the Valencian Community and hundreds of spots for multiple brands, many of them having cultural or social purposes, endorse his career in production. His extensive network of contacts in the audiovisual field, businesses and institutions around the world allow him to combine both his creative and commercial vision for each project. In 2022, he decided to take a turn from his successful career in advertising to pursue his passion for production and audiovisual world on a full time basis.

Carmen Piquer

CLA-CLA Films CEO and Executive Producer

Every project must be treated as a company with its business plan, financing, feasibility study and monitoring to avoid any deviations. Carmen has exceptional training as a CFO AND MANAGER of companies such as SERVICEPLAN ESPAÑA, PUBLIPS, ESTUDIO FOTOGRAFÍA MASFLASH, INDENET CONSULTING or EL GABINETE de COMUNICACIÓN Y EVENTOS. With a background in economics, she has successfully made profitable every project or company she has directed, whilst managing large-scale events in aforementioned companies such as the AMERICA’S CUP for BMW, the Basketball World Cup or the opening of the PALAU DE LES ARTS of VLC. She joined CLA CLA films in 2022 to contribute with her economic and commercial vision and make projects viable, an increasingly necessary role in the audiovisual industry of independent production.

much more than an audiovisual content production company 

much more than an audiovisual content production company 

much more than an audiovisual content production company 

much more than an audiovisual content production company 

much more than an audiovisual content production company 

much more than an audiovisual content production company 

much more than an audiovisual content production company 

much more than an audiovisual content production company 

much more than an audiovisual content production company 

much more than an audiovisual content production company 

Diego Valiente

Production and sales

His passion for cinema has led him to combine his career in law and his work as an International Commercial Director for large brands.

His portfolio involves working as a co-writer on projects such as the film BIOGRAPHY OF A DEATH, combining production and commercial management tasks such as the film PAELLA TODAY and EL DESENTIERRO, or being the marketing manager of the Filming Promotion in the Valencian Community at an international level at the PAV (Association of Valencian Audiovisual Producers).

An independent and passionate professional, whose job involves combining the most suitable specialists according to the job profiles, incorporating the greatest possible innovation to generate creative projects in line with the new times.

Juan Carlos Vega

Art director and audiovisual photographer

For 20 years he has carried out advertising campaigns for brands such as Heineken, BMW, LOEWE, Viceroy, Palau de la Ópera Les Arts, Mercedes Benz, Louis Vuitton Group, Manolo Blanik, Corte Inglés, Hermés, Chocolates Valor, Mango, Makro, Hisense, Valencia Tourism, Metro Madrid, Caledonian, Gandía Blasco, Colección Alexandra, Manzanas Val Venosta y Kanzi, Ikea, Excelentia Foundation among others.

His works include collaborations and photographs in magazines such as Vogue.es, Fearless Magazine, Harper’s Bazar, AD, Vanity Fair among others and full artistic direction of magazines such as Fearless Dance, Excelentia Magazine and BDM.

Director, art director and still photographer in audiovisual productions amongst which are Paella Today film, 54 Steps and different short films. Videos for companies: Makro, Beko, Seagrams, Colección Alexandra, Gandía Blasco, Serviceplan and so on. 

Artistic director for brands at events: opening of Mercedes Benz in Sochi, MSP exhibition, America’s Cup, Basketball World Cup, anniversary Más y Más, 125th anniversary of Chocolates Valor and so forth.

Our mission

Our goal is to boost relevant premium films and audiovisual content in the Spanish Mediterranean area.